SWOT Analysis

 SWOT Analysis is a simple but powerful tool used for planning, decision-making, and evaluation. Here’s a clear explanation of each part, in the order you listed:

1. Threats (External – Negative)

Factors outside your control that can cause problems or risks.

Examples:

  • Strong competitors

  • Economic downturn or inflation

  • Government policies or regulations

  • Technological changes making skills/products outdated

  • Natural disasters or climate issues

  • Changing customer preferences

Key question:
What external factors could harm us?

2. Opportunities (External – Positive)

External conditions that you can take advantage of to grow or improve.

Examples:

  • Growing market demand

  • New technology or platforms

  • Untapped customer segments

  • Favorable government schemes or grants

  • Partnerships or collaborations

  • Social or cultural trends

Key question:
What external chances can we use to our advantage?

3. Weaknesses (Internal – Negative)

Internal limitations that reduce effectiveness or performance.

Examples:

  • Lack of skills or experience

  • Limited finances or resources

  • Poor systems or planning

  • Weak marketing or branding

  • Low team motivation

  • Time constraints

Key question:
What internal areas need improvement?

4. Strengths (Internal – Positive)

Internal advantages that help you succeed.

Examples:

  • Strong leadership or vision

  • Skilled team or expertise

  • Good reputation or trust

  • Unique product or service

  • Strong relationships or network

  • Faith, values, and purpose-driven mission

Key question:
What do we do well?

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