Kiwi Tang Powder

In Ziro, Arunachal Pradesh, a kiwi tang powder business could actually be a strong niche because Ziro already grows a lot of fresh kiwi, but much of it is either sold raw (low shelf life) or wasted due to market access issues. Turning fresh kiwi into a powder extends its shelf life, adds value, and opens both local and export markets.

Here’s how the idea could shape up:

1. Why Ziro is a Good Location

  • Raw material availability – Ziro is famous for kiwi cultivation, and farmers often have surplus fruit.

  • Cool climate – Reduces risk of spoilage during storage/processing.

  • Unique branding – “Ziro Kiwi” can be marketed as organic, pesticide-free, and grown in pristine Himalayan conditions.

  • Tourism market – Can be sold to tourists as a specialty local product.

2. Product Types

You can position the product in two possible markets:

A. Health & Wellness Market

  • 100% natural kiwi powder (no added sugar, no artificial flavoring).

  • Used in smoothies, bakery, skincare (face masks), health drinks.

  • Premium pricing possible.

B. Tang-style Flavored Drink Mix

  • Kiwi-flavored instant drink mix with sugar, citric acid, and added vitamin C.

  • Mass market appeal, cheaper to produce but more competition.

  • Could also create blends — kiwi + pineapple, kiwi + orange.

3. Processing Method

  1. Collection – Work with local farmers to collect ripe kiwi.

  2. Cleaning & Peeling – Remove skin, slice the fruit.

  3. Drying – Use freeze drying (best for nutrition & flavor retention) or spray drying (cheaper, but needs more machinery).

  4. Powdering – Fine grinding of dried kiwi slices.

  5. Blending – If doing tang-style, add sugar, citric acid, stabilizers.

  6. Packaging – Small sachets (20–25 g) for ₹10–15 or bigger jars for premium buyers.

4. Business Model

  • Small-scale start – Begin with solar dryer or small freeze dryer, manual packing.

  • Tie-ups – Partner with hotels, cafes, and tourism stalls in Ziro, Itanagar, Guwahati.

  • E-commerce – Sell via Amazon, Flipkart, or own website.

  • Export – Kiwi powder has demand in metro cities and abroad (for bakery, smoothies).

5. Cost & Profit Rough Idea

  • Raw Kiwi Price in Ziro: ₹40–60/kg (surplus season can be ₹25–30/kg).

  • Powder yield: 1 kg fresh kiwi ≈ 100–120 g powder.

  • Selling Price:

    • Health market: ₹1,200–1,800/kg (retail pack rates higher).

    • Tang-style: ₹300–500/kg (mass market).

6. Unique Selling Points

  • "From the hills of Ziro" branding.

  • Organic certification for higher export price.

  • Tourist-friendly packaging.

  • Possible GI (Geographical Indication) tag in future.


Let’s lay out a detailed step-by-step kiwi tang powder business plan for Ziro, comparing premium 100% kiwi powder vs mass-market tang-style kiwi drink mix so you can see clearly which path works best.

1. Business Model Options

Feature Premium 100% Kiwi Powder Mass-Market Tang-Style Kiwi Drink Mix
Target Market Health-conscious buyers, bakeries, smoothie shops, skincare General public, tourists, kirana shops, schools
Ingredients Only kiwi (dried & powdered) Kiwi powder + sugar + citric acid + stabilizers + vitamin C
Price per kg ₹1,200–1,800 ₹300–500
Shelf Life 12–18 months 12–18 months
Branding “Organic Himalayan Kiwi” “Refreshing Kiwi Instant Drink”
Profit Margin High per kg High volume

2. Raw Material Flow

Fresh Kiwi → Cleaning → Peeling → Slicing → Drying → Powdering → Blending (only in tang-style) → Packing → Selling

3. Machinery & Setup Costs

Machinery Qty Approx. Cost
Solar Dryer (small-scale) 1 ₹25,000
Freeze Dryer (better quality, 5 kg/batch) 1 ₹2,50,000
Grinder (SS, fine mesh) 1 ₹30,000
Sealing Machine 1 ₹10,000
Weighing Machine 1 ₹3,000
Misc. utensils, trays – ₹10,000
Total (Solar Dryer Model) – ₹78,000
Total (Freeze Dryer Model) – ₹3,28,000

4. Production & Profit Example

Case A – Premium Kiwi Powder

  • Raw Material: 100 kg kiwi @ ₹40/kg = ₹4,000

  • Output: 10–12 kg powder

  • Selling Price: ₹1,500/kg → Revenue ≈ ₹15,000–18,000

  • Other Costs (electricity, labor, packaging): ~₹3,000

  • Net Profit per 100 kg batch: ₹8,000–11,000

Case B – Tang-Style Kiwi Drink Mix

  • Raw Material:

    • Kiwi powder (from 100 kg fruit) = 10 kg

    • Sugar = 40 kg @ ₹45/kg = ₹1,800

    • Citric acid, stabilizers, vitamins = ₹500

  • Output: ~50 kg drink mix

  • Selling Price: ₹400/kg → Revenue = ₹20,000

  • Other Costs: ₹3,000

  • Net Profit per 100 kg kiwi batch: ₹13,000–14,000
    (More profit per batch, but requires more marketing & bulk sales)

5. Marketing Strategy

Local & Regional

  • Sell sachets in Ziro’s tourist spots, homestays, and cafes.

  • Tie up with local bakeries, juice shops.

  • Participate in Arunachal tourism festivals.

Online & Metro Cities

  • Sell premium version on Amazon, Flipkart, Meesho.

  • Partner with health food brands.

  • Instagram & Facebook ads showing “Ziro Kiwi – from farm to glass.”

6. Branding & Packaging

  • Use bright green + mountain theme design.

  • Pack in:

    • Premium – 100g glass jars or stand-up pouches with zip lock.

    • Tang-style – Small 20g sachets (₹10 each) + 500g family packs.

  • Highlight:

    • “From Ziro Valley, Arunachal Pradesh”

    • “Rich in Vitamin C”

    • “No artificial preservatives” (if possible)

7. Risks & Solutions

Risk Solution
Seasonal kiwi availability Buy in bulk during harvest & store powder
Power cuts affecting drying Solar dryer backup or small generator
Competition from big brands Focus on “local, organic, pure” identity
Moisture in powder Use moisture-proof laminated packs + silica gel


Perfect — here’s your 12-month Kiwi Tang Powder Business Action Plan for Ziro with a clear timeline, harvest schedule, marketing roll-out, and cash flow forecast.

Month-by-Month Plan

Month 1 – Planning & Licensing

  • Register your business (FSSAI license for food products).

  • Decide product line: Premium 100% kiwi powder, Tang-style mix, or both.

  • Arrange tie-ups with kiwi farmers for bulk purchase at harvest.

  • Finalize brand name, logo, and packaging design.

  • Order machinery (solar dryer / freeze dryer, grinder, sealing machine).

Month 2 – Setup

  • Install machinery and test with small batches.

  • Create sample packs for both product types.

  • Contact local cafes, tourist shops, and bakeries for trial sales.

  • Build social media presence (Instagram, Facebook).

Month 3 – Pre-Harvest Preparation

  • Kiwi season in Ziro usually starts October–November.

  • Buy and store packaging materials.

  • Arrange storage space for dried kiwi powder.

  • Prepare marketing content: short videos, photos of kiwi farms.

Month 4–5 – Harvest & Bulk Processing (Peak Season: Oct–Nov)

  • Buy kiwi in bulk at harvest price (₹25–40/kg for surplus).

  • Process daily: cleaning → slicing → drying → powdering.

  • Store dried kiwi powder in airtight, moisture-proof containers.

  • Start early tourist sales during peak Ziro tourist season.

Month 6 – Product Launch

  • Official launch event in Ziro market or local festival.

  • Distribute free drink samples at tourist spots, music festivals, and schools.

  • Sell via local grocery stores, cafes, and hotels.

  • List products on Amazon/Flipkart.

Month 7–8 – Market Expansion

  • Approach Guwahati, Itanagar, and Dibrugarh distributors.

  • Tie-up with smoothie bars, bakeries, and ice cream shops.

  • Run a “Summer Kiwi Refresh” social media campaign for tang-style drink mix.

Month 9 – Tourism Season Push

  • Target winter tourists in Ziro with travel-friendly sachets.

  • Promote “Gift from Ziro” hampers with kiwi powder, tea, and local honey.

Month 10–12 – Off-season Sales & Growth

  • Push e-commerce sales (focus on metro buyers).

  • Explore export inquiries (Nepal, Bhutan, Bangladesh).

  • Experiment with kiwi + other fruit blends.

  • Plan for next harvest: scale up machinery if demand grows.

Cash Flow Forecast (Year 1 – Small Scale, Solar Dryer)

Month Expense Revenue Net
1–2 ₹90,000 (machinery, branding, packaging) ₹0 -₹90,000
3 ₹20,000 (prep) ₹0 -₹20,000
4–5 ₹1,20,000 (raw kiwi, labor, power) ₹2,00,000 ₹80,000
6 ₹10,000 (marketing) ₹50,000 ₹40,000
7–8 ₹15,000 ₹70,000 ₹55,000
9–12 ₹30,000 ₹1,20,000 ₹90,000
Year Total ₹2,85,000 ₹4,40,000 ₹1,55,000 profit

(With freeze dryer and premium market, profit can be 2–3× higher.)

Marketing Hooks

  • “From the Pristine Hills of Ziro”

  • “Pure Himalayan Kiwi – Packed with Vitamin C”

  • “Taste the Orchard in Every Sip”

  • Eco-friendly packaging to attract eco-conscious tourists.


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